
If you lease commercial property, it’s time to get on social media
Facebook, Twitter, Snapchat, Tumblr – it seems like a new social media platform is popping up every day. There’s no denying the importance of a strong digital presence, but busy commercial real estate professionals need to make sure that time allocated to social media is time well spent. With so many options, how do you know which channels can most effectively build your brand and boost credibility? Here are three suggestions: LinkedIn: LinkedIn lets you showcase your skillset by letting others sing your praises. Endorsements and recommendations from clients and colleagues are great ways to validate your expertise. Follow industry influencers to gain direct, instantaneous access to experts and to stay up to date with trends and news. But, don’t just sit back and “listen.” Use status updates and Groups…